KiiiKiii drops playful yet bold MV for “404 (New Era),” redefining freedom on their own terms

KiiiKiii has officially unveiled the music video for their new title track "404 (New Era)", marking the start of a new era with a message that’s equal parts playful and fearless.

Released alongside their second mini album ‘Delulu Pack’, the “404 (New Era)” MV visualizes KiiiKiii’s signature worldview, one that refuses fixed answers or predefined paths. Inspired by the familiar web error code “404 Not Found,” the song reinterprets being “lost” as a form of freedom, embracing existence without coordinates.

The music video brings that idea to life through bright, whimsical imagery, as the members’ cute and humorous fantasies spill into reality. By weaving together scenes of their childhood dreams of becoming divas with surreal, time-hopping visuals, the MV reconstructs the idea of “the me I imagined as a kid,” turning imagination into a vivid present.

With the release of the “404 (New Era)” music video, KiiiKiii once again proves that not having a set destination doesn’t mean being lost, it means being free to expand in every direction.

SEE MORE: KiiiKiii calls "404 (New Era)" a fresh new sound at ‘Delulu Pack’ showcase