On December 6th at 2 p.m. KST (midnight EST), TWICE made their highly anticipated comeback with the release of their new mini album, 'STRATEGY,' and the title track 'Strategy (feat. Megan Thee Stallion).'
On December 9th at midnight KST, the group unveiled a special version of the music video, titled 'TWICE “Strategy” M/V (TWICE-TRATEGY ver.),' on their official social media channels as a gesture of appreciation for their global fans.
The video captures all the members dancing freely to the melody, exuding their signature lovely charm. The visuals are enhanced by dynamic camera angles and a nostalgic lo-fi aesthetic reminiscent of early 2000s camcorder footage.
The album 'STRATEGY' made an immediate impact upon its release, topping daily album charts on Hanteo and Circle Chart on December 6th. By the morning of December 9th, it had reached #1 on iTunes Top Album Charts in 15 regions, including Japan, Brazil, and Mexico.
The music video for the title track also ranked as the #1 daily trending music video on YouTube in the United States and Japan on December 6th.
On December 31st, TWICE is set to appear on Japan’s prestigious year-end music show, NHK’s 75th 'Kōhaku Uta Gassen.'
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