In a strategic move that further solidifies Lee Hyori's status as a sought-after celebrity model, Hurom proudly announced the selection of the icon as the face of their brand on December 18th.

As a brand known for its focus on health and wellness through its range of premium juicers, Hurom's choice of Lee Hyori reflects a strategic alignment with the celebrity's lifestyle and advocacy for balanced and healthy living. 

The selection of Lee Hyori by Hurom reflects the ongoing trend of brands leveraging the influence of celebrities to enhance their market presence. Celebrity endorsements provide a potent formula for connecting with consumers on a personal level, and Lee Hyori's track record of successful partnerships further emphasizes the effectiveness of this strategy.

Meanwhile, according to media reports on December 17th, Lee Hyori's contract price per endorsement deal is about 700 million KRW (about $539,002 USD). Hurom is the seventh brand to select Lee Hyori as their celebrity model, after her announcement to return to commercial ads following an 11-year hiatus.