(G)I-DLE have launched the global #BuldakDanceChallenge as the newest endorsement models for the popular 'Samyang Food Co.' franchise, 'Buldak Bokkeum Ramyeon'!
Using the slogan "Me We Play", the dance challenge campaign will run throughout the month of August. On July 28 KST, 'Samyang Food Co.' signaled the launch of the campaign with the release of a music video for the campaign song "Play Buldak" by (G)I-DLE.
Are you a fan of the super spicy instant noodles?
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All the 4th gen brands are getting brand deals that aren't just clothes and jewelry lately. NewJeans with Apple and Coca Cola, IVE with Pepsi, I'm glad.