HYBE sub-label ADOR's new girl group made a surprise debut with a music video release!

NewJeans, produced by HYBE's Chief Brand Officer Min Hee Jin, made a surprise debut amidst high anticipation. HYBE has been teasing the launch of the new girl group through its sub-label ADOR (All Doors One Room) since July 1, raising everyone's anticipation.

The girl group has garnered much attention before as many gathered their attention towards the new girl group produced by the renowned art director Min Hee Jin.

Finally, on July 22 at midnight KST, the rookie girl group NewJeans made a surprise entrance to the music industry with the release of the official music video for their debut track "Attention."