On March 5, BTS and UNICEF officially announced the renewal of the 'Love Myself' campaign to #ENDviolence around the world against youths and children.
BTS originally signed on to launch their 'Love Myself' campaign with UNICEF back in 2017. Through the partnership, a portion of all sales from BTS's 'Love Yourself' album series went to support UNICEF. The group also worked with UNICEF to promote their 'Love Myself' campaign via exclusive merchandise, whose proceeds also benefited UNICEF's #ENDviolence campaign. Finally, BTS also committed $500,000 USD in donations to UNICEF each year since 2017, donating a total of $2 million USD to the fund.
In light of renewal of BTS's 'Love Myself' campaign, the group has partnered up with UNICEF for a special announcement film, through which BTS shared their sincere thanks toward their fans and the K-Pop community for their support to end violence.
Make sure to continue your support for BTS x UNICEF's 'Love Myself' campaign until 2022!