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Posted by sre6 pts 11 days ago

MONSTA X & Steve Aoki: How K-pop took over YouTube

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K-pop is officially a global phenomenon and YouTube has been crucial in taking the genre worldwide.

In this episode of The Verge's 'The Future of Music' presented by Aloft Hotels, we speak to K-pop group MONSTA X, DJ/Producer Steve Aoki, and YouTube’s Head of culture and trends, Kevin Allocca, to find out how this global platform has helped spread this genre and create one of the strongest fan bases worldwide.

They’re the Olympian athletes of the pop world,” says Steve Aoki, who recently collaborated with Monsta X on the single “Play It Cool.” “They’re trained athletes at what they do. Whether it’s in media training, to their dancing, to their singing. Koreans have mastered that, so everyone else has to catch up, or at least take note and learn.

Check out the video above!

  1. MONSTA X
  2. Jooheon
  3. Shownu
  4. Wonho
  5. Kihyun
  6. Minhyuk
  7. I.M
  8. Hyungwon
4 3,851 Share 58% Upvoted

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MINMIN06123 pts 10 days ago 0
10 days ago

This article is a must-read. They discussed kpop as a whole and how social media especially youtube played a big part in the industry

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Yellowchimpa152 pts 11 days ago 0
11 days ago

I got goosebumps when they mentioned 'Olympians". Like an epiphany. They ARE trained for this.

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