While women in the Western culture strive for full luscious lips like Kylie Jenner, women in Asia are going under the knife to achieve the complete opposite.�

Lip reduction surgery has become increasingly popular in Asian countries. The 15 to 30-minute procedure cuts out the inner side of the upper lip for a thinner look.�The�patient can get the stitches removed in about a week.

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The cost of lip reduction is about�2,200,000 KRW (1,976 USD) to�11,000,000 KRW (9,879 USD). Regarding the procedure's rising popularity, a Thai plastic surgeon Nuttae�Nuttapon commented, "Asian people tend to prefer lighter skin, slim face, and thin lips."

On the contrary, women undergoing lip augmenting procedure has increased 50% over the 16 years in America, according to American Society of Plastic Surgeons.