
tvN’s variety show ‘The Village Barber’ has become a viral sensation, thanks to the genuine charm of Park Bo Gum, Lee Sang Yi, and Kwak Dong Yeon.
As of February 16, cumulative views of videos related to the show have exceeded 100 million, marking the program as a top trending Friday entertainment show.
The show follows Park Bo Gum and his close friend Lee Sang Yi, along with Kwak Dong Yeon, as they run a special barbershop in a remote rural village. Park Bo Gum serves as the barbershop owner and hairstylist, taking care of the villagers’ hair. Lee Sang Yi handles customer service with warmth and also manages the nail station, while Kwak Dong Yeon cooks delicious winter treats and meals for the trio.
The trio’s distinct roles, chemistry, and moments of unexpected joy have captured viewers’ hearts. On social media, fans are praising the show, commenting things like, “All three are sincerely committed, which makes it even better,” “Feels like a gathering of warm-hearted people,” and “The most harmless variety show ever.” The program’s focus on wintertime aesthetics adds to its charm, featuring iconic seasonal imagery such as snow falling on Park Bo Gum’s first day, cozy heated ondol floors, and freshly baked sweet red bean fish-shaped bun made by Kwak Dong Yeon.
‘The Village Barber’ airs every Friday at 8:35 PM KST. To celebrate the Lunar New Year holiday, tvN will air episodes 1 through 3 consecutively, treating viewers to the full 'The Village Barber' experience.

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