IU’s visuals are drawing attention once again with the release of new stills from MBC’s upcoming drama ‘21st Century Grand Prince’s Wife’, set to premiere in April 2026.
‘21st Century Grand Prince’s Wife’ is set in an alternate version of modern-day Korea under a constitutional monarchy. The drama tells the story of a powerful chaebol woman who has everything except noble status, and a prince who possesses royal blood but is unable to claim anything for himself, as the two challenge fate and social hierarchy through a contract marriage.
IU stars as Sung Hee Joo, the CEO of Castle Beauty. Born as an illegitimate child of a major conglomerate family, Sung Hee Joo is blessed with striking beauty, exceptional intelligence, and an unyielding competitive spirit. Despite her success as a top entrepreneur, her status as a commoner remains her greatest weakness in a society where aristocratic authority still holds power.
Determined to overcome her limitations, Sung Hee Joo sets her sights on a secret yet ambitious goal: a contract marriage with Prince Ian (played by Byun Woo Seok), a beloved royal figure. Viewers are left wondering whether her fearless ambition will carry her beyond the business world and into the royal family.
The newly released stills capture Sung Hee Joo in her element, confidently leading meetings and commanding attention at public events. Her sharp gaze and bold fashion choices reflect the charisma of a woman who never settles for second place.
Anticipation is growing for IU’s performance, as she is expected to showcase a side of herself never seen before. With her proven ability to captivate audiences through both music and acting, IU is set to deliver a compelling portrayal of a woman determined to rewrite her own destiny.
‘21st Century Grand Prince’s Wife’ will premiere this April.
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