BLACKPINK is bringing a unique experience to fans in celebration of their third mini-album 'DEADLINE.'
Just as previously announced, BLACKPINK has partnered with the National Museum of Korea and Spotify to bring a special event from February 26 to March 8. During the project period, a lighting event illuminates the exterior of the National Museum of Korea in pink, symbolizing BLACKPINK and the collaboration. The interior of the museum is also tinged with pink and adorned with BLACKPINK logos, with a short description of the 'DEADLINE' project event. The members also participate as audio docents for eight representative artifacts, guiding visitors through Korean cultural heritage.
At the Gwanggaeto Stele, located along the museum’s “Path of History” in the main lobby, a full-album listening session for ‘DEADLINE’ is being held. Some sessions will be reserved exclusively for Spotify Premium users. This pre-release listening session will be open to those who made reservations a day before the album's release.
While reservations for early sessions have already sold out, additional listening opportunities will be open to the public after the album’s release on February 27 at 2 PM, making the experience accessible to a wider audience. Anyone visiting the museum can participate in the album listening experience during the museum's operating hours.
Meanwhile, BLACKPINK is the first K-pop artist to carry out an official large-scale collaboration with the National Museum of Korea. This is a fresh attempt to bridge music and cultural heritage, captivating not only the global fandom but also the cultural sector and the general public.
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