Rookie girl group ifeye has proven its global potential by ranking 3rd on NME's 'Best K-pop Songs of 2025' chart.
NME selected ifeye's song 'r u ok?' as one of the top 3 K-pop songs of the year, stating, "Among the pool of this year’s K-pop newcomers, ifeye are shaping up to be one of the most enthralling to watch."
NME praised the multicultural musical influences present in 'r u ok?', saying the song has a "dynamic soundscape cemented in future house, but enhanced through its diverse range of influences from South Asian bhangra drums and light reggaeton grooves to punchy Latin pop."
They added that after ifeye's successful first year, the group has strong potential to reach even greater heights in the future: "If the song’s lyrics about an impending hurricane are any indicator, the whirlwind momentum surrounding ifeye is only just beginning."
This achievement demonstrates ifeye's strong presence among other prominent artists on NME's '25 Best K-pop Songs of 2025' chart, like NMIXX (#1 and #7), Jennie (#4), and SHINee's Key (#5).
Since their debut, ifeye has caught Gen Z's attention with their stylish visuals, engaging performances, and genre experimentation. In particular, 'r u ok?' started a popular TikTok trend globally, contributing to the rapid expansion of ifeye's international audience.
Meanwhile, ifeye is currently preparing a new project, set to be revealed in the first half of 2026.
Check out 'r u ok?', chosen as one of the top 3 K-pop songs of the year, here:
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