J.Y. Park allegedly throws shade at HYBE's practice of payola and buying success

Recently, a post has gone viral on social media platform X that has left many people believing J.Y. Park threw shade at HYBE for their use of payola, and generating fabricated fame and success.

In the clip, the discussion between the livestreamer and J.Y. Park revolves around what different strategy JYP Entertainment uses compared to HYBE, with the comparison of HYBE being attributed to buying their way into success, while JYPE's approach to building connections are without needing to resort to illegal methods, contrasting it with other agencies like HYBE.

The transcript is as follows:

Question (Livestreamer): HYBE bought a lot of things like this with money. But JYPE's strategy seems a little different from HYBE?

Answer (J.Y. Park): We can't do that. Even if we had as much money as HYBE we probably still couldn't do it

The discussion dives deeper into J.Y. Park meticulously spending the most of the past 26 years building the culture of his company JYPE through a healthy and transparent relationship with the employees and the artists both mutually supporting each other. J.Y. Park also notes that he and JYP had built these connections without resorting to illegal methods such as other companies like HYBE to which he compared to. 

J.Y. Park also notes the advantages and disadvantanges of M&A with the difficulty in sustaining it, noting that in JYPE, they have complete ownership of their IP unlike HYBE, and the differences between Korean and American rights in company processes where American artists have multiple managment systems and rights unlike that of Korea where it is all under one house.

Many X users pointed out that this discussion poked at HYBE's way of buying everything their way and criticized HYBE extensively.