BLACKPINK’s Jisoo once again proved she is the human embodiment of Dior.
On October 1, she drew attention at the 'Dior Spring-Summer 2026 Women’s Show' in Paris. French media outlet Vogue France wrote, “Dior muse and friend Jisoo has once again caused a stir during her visit to Paris.” Upon arrival, Jisoo greeted fans calling out her name before stepping out of her car. She was personally escorted to her seat by Mathilde Favier, Dior’s Head of Women’s PR. Throughout her entrance, numerous journalists and photographers followed her closely.
Inside the venue, Jisoo was seated between Oscar-winning actress Mikey Madison, Jennifer Lawrence, and Greta Lee. She was also seen conversing with fellow Dior Beauty models Anya Taylor-Joy, Willow Smith, and Jenna Ortega, showcasing her close relationships within the brand. Jisoo met with Dior’s VVIPs as well; Dior CEO Delphine Arnault was spotted speaking with her before she left the show. Additionally, Christian Dior Parfums CEO Véronique Courtois complimented her, saying, “You look amazing and iconic.”
The VIP treatment extended beyond the event itself. Dior’s social media channels immediately shared videos of Jisoo across all platforms. Despite the presence of numerous celebrities, she consistently led coverage of the show.
Most notably, on September 29, Dior released a promotional video featuring Jisoo in a green couture dress, officially naming her the face of the 'Dior SS26 Women’s Show.' For the men’s collection, football star Kylian Mbappé was selected, while Jisoo fronted the women’s collection. The video alone has garnered 50 million views on TikTok.
Fans responded enthusiastically, commenting, “As expected of a Dior muse,” “It suits her perfectly,” and “Jisoo always receives VVIP treatment at Dior.”
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