Originally released in June 2018 as part of their second mini-album Square Up, “DDU DU DDU DU" is an anthem of empowerment and self-confidence, where the members of the South Korean K-pop group project a strong and defiant image. The lyrics combine the sweetness suggested by the color pink with the bold, dark attitude associated with black, reflecting the group's name and philosophy of contrasts.
Musically, BLACKPINK's 'DDU-DU DDU-DU' combines elements of hip-hop and EDM, giving it an energetic and catchy sound that complements its message of independence and self-assertion. The group, known for their distinctive style and ability to blend different genres, uses this song to solidify their image as powerful and confident women in the music industry.
"DDU-DU DDU-DU" was a commercial success in South Korea, topping the Gaon Digital Chart for three consecutive weeks. The accompanying music video was released on the same day and became the most-viewed video as well as the second most-viewed music video of all time within 24 hours, at the time of its release, behind only Taylor Swift's "Look What You Made Me Do." It has since become the First and Fastest Music Video by a K-pop Group to reach 1 Billion views, and is currently the "Most-Viewed Music Video by a K-pop Group on YouTube", in addition to having significant streams on Spotify.
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