Stray Kids officially opened their ‘Karma’ Pop-up Store today, August 23, 2025 KST, in celebration of the release of their fourth full-length album ‘Karma’.
Running until September 3, 2025 KST, the pop-up spans twelve days across two locations in Seoul: the Atrium on the first floor of Lotte World Mall and Cine Park on the seventh floor of Lotte Cinema World Tower.
With their new album embracing a “sports” concept—reimagining global festivals like the Olympics and World Cup in their own style—Stray Kids have translated that energy into an immersive offline experience. The ‘Karma’ Pop-up Store invites fans into that world.
The Atrium space features multiple themed areas: a Challenge Zone offering sports games such as basketball and shooting; a Message Zone where visitors can leave notes for Stray Kids; a Photo Booth; a Listening Zone where fans can hear the members’ recorded messages and preview tracks from the new album; and dedicated Photo Zones for capturing memories.
In addition, the MD Zone at Lotte World Mall and the Cine Park space showcase 17 official merchandise items. Highlights include a locker-room–themed sticker book, a yin-yang bracelet, a duffle bag, and a variety of collectibles inspired by the group’s eight-member mascot characters, SKZOO. Exclusive perks will be given to those who purchase merchandise or join on-site events.
Further details about the pop-up are available on the official ‘Karma’ Pop-up Store account.
To mark their comeback, Stray Kids have also partnered with Spotify to launch Spotify Stadium pop-up experiences in Seoul, Jakarta, and Tokyo, all of which have drawn enthusiastic crowds.
On August 22, 2025 KST, the group dropped their fourth studio album ‘Karma’ along with the lead single ‘CEREMONY’. Both the album and title track quickly topped South Korea’s real-time album and music charts on release day, while the music video reached No. 1 on YouTube’s worldwide trending list—demonstrating the group’s rapidly expanding global popularity.
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