On August 12, 2025 HERA, the contemporary beauty brand under Amorepacific, has officially named Felixof Stray Kids as its new global ambassador.
Recognized worldwide for his deep voice, captivating performances, and distinctive style, Felix embodies the multidimensional charm that aligns perfectly with HERA’s brand persona, the “Seoulista” - a confident, elegant, and trend-setting figure.
Felix’s first official activity as ambassador will be leading the global campaign for HERA’s upcoming Reflection Skin Glow Line, launching at the end of August.In September, the brand will also release a new Sensual Nude Gloss shade, Brownie Boy, inspired by Felix himself.
Through this partnership, HERA aims to expand its brand philosophy and values across key markets, including Korea, Japan, Thailand, and beyond, with fresh and multidimensional storytelling.
“Felix is a global icon who inspires the world with his unique mood and profound energy,” a HERA representative stated. “Together, we will present a new interpretation of ‘beauty that is uniquely yours’ and connect with customers worldwide through diverse brand activities.”
In other news, Stray Kids recently concluded their massive World Tour, performing 54 shows across 34 cities and making K-pop touring history.
The group is now preparing for their long-awaited comeback with their
4th full-length album “KARMA” and its title track “CEREMONY”, set for
release on August 22 at 1 PM KST.
SEE ALSO: Stray Kids Drop ‘BLEEP’ Teaser ahead of 4th full album ‘KARMA’
SHARE
