Actress Song Ji Hyo is giving fans an intimate look into her life as a lingerie entrepreneur.
On the 26th, Song Ji Hyo shared a post on her social media announcing, “New product launch!” accompanied by a series of promotional photos.
In the images she exudes effortless charm in a comfortable grey bralette and matching shorts. Some shots show her lying on a bed with a book resting lightly on her face while others capture her sitting leisurely on a sunlit sofa, creating a simple yet sophisticated atmosphere.
Song Ji Hyo currently oversees her own lingerie brand, NINA.SSONG, known for designs that perfectly balance practicality and style. Her efforts have received widespread admiration from both fans and fashion enthusiasts.
Fans responded enthusiastically to the launch, leaving comments like, “This is so Song Ji Hyo,” “It looks even better since she’s modeling it herself,” and “I want to buy it immediately.”
Earlier this year, on SBS’s 'Running Man,' Song Ji Hyo candidly spoke about the challenges of running her own business: “I started a business, but the worries are big. Some days, I only get one or two orders.” Despite the hurdles, she continues to pursue her entrepreneurial dreams with determination.
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