IVE's secret social media account has been discovered.
On August 5, fans discovered IVE's secret Instagram account (@ivesecret.archive), creating a buzz. It was revealed that the account was a promotional page for the group's upcoming comeback. The account features short video posts, each containing hints about the comeback concept. Within just one day, the account amassed over 32,000 followers.
The clips, recorded with a camcorder, reveal various objects, highlighting unique textures and colors from outfits and accessories. Additionally, the members can be seen performing various actions such as hugging a horse statue or putting in eye drops, while gazing into the camera.
On August 1, IVE announced via their official social media that they would return on August 25 with their 4th mini-album 'IVE SECRET,' and the title track "XOXZ." 'IVE SECRET' marks the group's first release in six months since 'IVE EMPATHY,' which dropped in February.
IVE already dropped the comeback schedule poster on August 5, revealing key dates including a trailer on August 8, tracklist on August 12, music video teaser on August 22, and a highlight medley video on August 24.
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