On August 22, premium outdoor brand Snow Peak Apparel announced that it has officially selected global artist Kim Taehyung, aka V of BTS, as its new brand model and unveiled the photos for its 2025 Fall/Winter collection.
Snow Peak Apparel is a brand that values communion with nature and has consistently proposed unique sensibility and style based on its outdoor philosophy.
A Snow Peak Apparel representative stated, "We chose V as our model because his understated charisma, profound gaze, and quiet yet powerful presence perfectly align with the brand's pursuit of authentic outdoor sensibility. V's natural aura and sensuous style make him the perfect person to fully embody the brand's natural heritage."
He continues, “At the photoshoot, V perfectly expressed the serene and authentic outdoor sensibility that the brand aspires to, with his overwhelming presence. Starting with this season, we plan to actively expand our brand’s presence in the global market.”
The newly released 2025 Fall/Winter photos capture Taehyung's unique aura and energy against a backdrop of forests, trees, and natural light, creating a refined visual distinct from conventional outdoor styling.
The Snow Peak Apparel 2025 Fall/Winter collection featuring Taehyung is available at offline stores nationwide and through the brand’s official online store.
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