AHOF member JL has officially been appointed as the first ambassador for the K-beauty service brand ‘PURIQUE,' unveiling its debut advertisement at the newly opened branch in the Philippines.
The advertisement highlights stylish makeovers led directly by JL, who personally guides models through striking before-and-after changes.
JL, who first debuted as an idol in the Philippines, refused to settle and chose to challenge himself once again in Korea to step onto the larger stage of K-pop. He later debuted as a member of the rising boy group AHOF that was formed through the survival program 'Universe League.'
The partnership between JL and PURIQUE begins a new journey that goes beyond a simple brand collaboration. It leaves a strong impression as a narrative encounter symbolizing challenge, transformation, youth, and style.
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