Channel A News successfully differentiated its report on HYBE's recent audit from the National Tax Service.
On July 29, the National Tax Service of South Korea confirmed the launch of a special investigation into 27 entities accused of tax evasion. HYBE, being accused of stock market manipulation, topped the list of entertainment companies under scrutiny.
According to insiders, the 4th Bureau of Investigation at the Seoul Regional Tax Office carried out an unannounced raid at HYBE’s Yongsan headquarters, collecting internal documents and financial records. The move comes amid growing concerns over unfair trading practices that may have disrupted the domestic stock market.
Channel A News took a creative turn in reporting this and linked the latest hit film 'K-Pop Demon Hunters,' successfully catching the attention of viewers.
Borrowing from the recent hit film K-Pop Demon Hunters, the outlet dubbed the NTS’s 4th Bureau of Investigation the "Saja Boys," as the investigators have been often likened to grim reapers (저승사자 Jeoseung 'Saja' in Korean) sweeping through Korea’s corporate world.
Korean netizens found this reference hilarious and witty as the media outlet used the latest trend to capture the attention of viewers. They commented:
"Lol, Channel A."
"They are literally Saja (grim reaper) boys. lol."
"Suck out their souls, lol."
"Bang (Si Hyuk), serves you right."
"Cheering for the Saja Boys LOL."
"Let’s raid HYBE and use it to cover public relief funds."
"LOL!"
"Good LOL. Bang Si Hyuk is such a pathetic demon, hope he disappears."
"I'll take your taxes~"
"Creative reporting. lol."
"Yeah, the 4th Bureau of Investigation team's nickname really is the grim reapers. lol."
"The thumbnail on the video. lol."
"This is hilarious."
"The Saja Boys of National Tax Service. lol."
"Cheering for the NTS Saja Boys."
"Yes, NTS Sajas, protect the taxes."
"4th Bureau: I'm the only one who'll love your sins, feel the way we get underneath your corruption."
SHARE
