ILLIT is building excitement ahead of their comeback with a packed lineup of promotional content.
On May 20th KST, Belift Lab uploaded a promotion calendar teaser for ILLIT’s third mini album ‘BOMB’ via the HYBE LABELS YouTube channel. The 13-second clip offers a sneak peek at the various content drops leading up to the album release, raising fans’ expectations.
The rollout kicks off with the tracklist and highlight medley release on May 22nd, followed by a snippet of the title track on May 23rd. Concept photos will be revealed next month from June 8th to 12th, featuring four themed versions: GLIT, Pink Bomb, Star Bomb, and Magic Bomb.
Two music video teasers for the title track will be unveiled on June 13th and 15th. In addition, a mysterious piece of content is scheduled for release on June 5th, piquing further curiosity.
‘BOMB’ marks a thematic shift for ILLIT. While their previous works focused on the self, this album explores interaction with “you,” reflecting the group’s expanding worldview.
Their agency commented, “ILLIT has captivated teens with their bold energy. We’re excited to show what new sound they’ll bring this time.”
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