Recently, renowned fashion magazines Vogue Italia and Teen Vogue have highlighted the important role played by BLACKPINK's Lisa in popularizing the Labubu plush toy, sparking a worldwide surge in demand and establishing the plush as a must-have cultural icon.

How Lisa Elevated Labubu’s Popularity

Labubu, a quirky and adorable character plush originally designed by Korean illustrator Steven Lee, had a modest fan base before Lisa’s enthusiastic and visible endorsements propelled it onto the global stage. Her frequent appearances with Labubu-themed merchandise and accessories in social media posts, live performances, and fan events have captured the hearts of millions worldwide.

Fashion Industry Praises Lisa’s Cultural Impact

According to Vogue Italia, Lisa’s influence extends beyond the realm of music, seamlessly bridging fashion, pop culture and collectibles. The magazine praised her “instinctive ability to spot and amplify niche trends,” noting how her endorsement transformed Labubu from a niche item into an international phenomenon embraced by fans and fashion insiders alike.

Teen Vogue Highlights Lisa's Role in Youth Culture

Similarly, Teen Vogue emphasized Lisa’s role in shaping global youth culture, noting that her passionate promotion of Labubu plushes has fueled an entire wave of fandom that crosses national boundaries and age groups. Teen Vogue wrote that Lisa’s involvement has elevated Labubu into a symbol of youthful creativity and playful self-expression.

Recognition from Global and U.S. Media

Additionally, Lisa was mentioned in US news for being one of the people responsible for making Labubu popular worldwide.

Commercial Success and Cultural Significance

Industry analysts note that Lisa’s backing of Labubu has translated into significant commercial success for the brand and its creators. Sales of Labubu-related products have soared, and the plush toy now features prominently in global pop culture merchandise lists. More importantly, Lisa’s endorsement highlights the increasing influence K-pop idols have in shaping consumer trends and cultural movements worldwide.