BLACKPINK is #1 on May 2025's Girl Group Brand Reputation Ranking despite not having a comeback in nearly 3 years

BLACKPINK continues to shine in the music industry, representing South Korea with distinction. Despite not having a group comeback since their album 'Born Pink,' released nearly 3 years ago on September 16, 2022, their influence remains strong.

The Korean Business Research Institute recently revealed its latest brand reputation rankings for girl groups. This ranking is based on a comprehensive analysis of consumer participation, media coverage, interaction, and community indexes, using big data collected from April 11 to May 11. Dominating the rankings, BLACKPINK secured again the top spot with an impressive brand reputation index of 5,420,364. The group’s score marked only a marginal increase of 0.05 percent from the previous month. However, their sustained popularity and public impact continue to dominate the rankings.

A closer look at their keywords reveals that terms like "concert," "participate," "pre-sale," and "album" appeared among the most mentioned, demonstrating public interest in their upcoming world tour. The sentiment surrounding BLACKPINK remained overwhelmingly positive, with a positivity rating of 91.98 percent.

Congratulations BLACKPINK!