An Yujin of IVE has been selected as the new face of global lifestyle brand Lacoste, the company announced on April 8th alongside a new image featuring the star in a signature green Lacoste dress.
Known for her commanding stage presence and trendsetting appeal, An Yujin captivates in the campaign shot with a poised stance and confident gaze, embodying the brand’s blend of classic elegance and contemporary edge.
As one of the leading figures of K-pop’s fourth generation and a rising fashion icon among Gen Z, An Yujin was chosen for her “artistic sensibility and trend-savvy charm,” which Lacoste says aligns perfectly with its image. Her growing influence in both music and fashion made her an ideal ambassador to represent the brand, especially in the Korean market.
An Yujin expressed her excitement, stating: “As a K-pop artist, I constantly try new styles and embrace challenges, which I believe reflects Lacoste’s spirit. I’m excited to share Lacoste’s timeless elegance not just in Korea but globally.”
Her official activities as ambassador began last month with her appearance at the Lacoste 2025 Fall/Winter show at Roland Garros Stadium in Paris. She is now set to front the brand’s 2025 Spring/Summer campaign, with further appearances and promotions planned in both Korean and international markets.
Meanwhile, An Yujin and IVE recently wrapped up their third fan concert, ‘IVE SCOUT,’ in Seoul on April 5th and 6th. They will next head to Japan, beginning their fan concert tour across four cities starting with Aichi on April 12th and 13th.
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