On April 15, actress Song Hye Kyo turned heads once again as she showcased her elegance and versatility in a new campaign with the luxury brand she currently represents as an ambassador.

In the latest video release, Song brings a fresh perspective to the brand’s iconic handbag, infusing it with her distinctive flair and showcasing the beauty of its customizable features. Her bold transformation, marked by a chic pixie cut, exudes elegance and confidence, making a statement in every frame.

The 'Made-to-Order' program offers a deeply personalized experience, inviting customers to co-create their ideal handbag. Through exclusive one-on-one consultations with design experts, clients can choose from a variety of elements—ranging from hardware and accessories to color schemes and bespoke touches. The entire crafting process spans around nine months, with further details and guidance available during in-store appointments.

SEE ALSO: Song Hye Kyo’s past good deeds go viral, K-netizens praise her as “a true angel with depth”