Jennie has been selected as the face of the Chanel 25 Handbag Campaign.
Jennie joins global pop star Dua Lipa, who was announced as the campaign model earlier in January. A prominent figure in the global pop music scene and a Chanel ambassador since 2017, Jennie continues her long-standing collaboration with the house, adding her signature style and energy to its latest collection.
The newly released campaign photos featuring Jennie were shot by renowned fashion photographer David Sims. Captured in a minimalistic setting, the visuals highlight both Jennie’s captivating presence and the modern elegance of the Chanel 25 handbag.
The campaign film, directed by award-winning filmmaker Gordon von Steiner, follows the aesthetic of the first film starring Dua Lipa. Featuring a music video–inspired style, the film captures Jennie as she moves through the vibrant streets of Manhattan and into a photo studio, set to the iconic Fine Young Cannibals song “She Drives Me Crazy.”
Speaking about the campaign, Jennie said, “The Chanel 25 handbag symbolizes freedom of movement. It’s versatile and comfortable, and fits into a variety of situations and lifestyles, while allowing me to express my personal style in a unique way.” She added, “It’s the perfect everyday bag—light, easy to carry, and a must-have, especially for travel or work.” Jennie also shared, “As someone who loves fashion, Chanel gives me constant inspiration and positive energy.”
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