Girl group IVE was the highest ranked singer in terms of brand value for the month of March, based on big data analysis.
From February 22 through March 22 KST, the Korea Brand Reputation Index analyzed big data of South Korean singers in areas including consumer participation, media activity, communication, and community activity. The Brand Reputation Index allows brands to find out who, where, how, and why consumers demonstrate certain consumption patterns.
According to the analysis results, IVE earned the #1 spot among South Korean singers in terms of brand value for March with 7,520,606 points. Trot singer Lim Young Woong followed behind in 2nd place with 6,564,290 points, while BTS took up 3rd place with 6,523,106 points.
The top 30 singers in terms of brand value for this month are, in order: IVE, Lim Young Woong, BTS, BLACKPINK, Seventeen, aespa, Big Bang, Lee Chan Won, ITZY, (G)I-DLE, Young Tak, DAY6, Song Ga In, LE SSERAFIM, TWS, Car the Garden, Jung Dong Won, Younha, Lee Young Ji, J.Y. Park, TWICE, Jang Yoon Jung, Jang Min Ho, RIIZE, Red Velvet, Lee Seung Yoon, BIBI, EXO, fromis_9, and Sung Si Kyung.
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