Earlier this year, G-Dragon was selected as the new face of Hana Financial Group. The partnership was announced in January 2025.
Galaxy Corporation announced the partnership and explained that Hana Financial Group aims to highlight G-Dragon's trendy and creative image, which aligns with its vision to create innovative marketing strategies.
Finally, new campaign photos featuring G-Dragon have been released, garnering much attention on various online communities and social media platforms.
Fans and netizens especially love G-Dragon's mint hair, which perfectly complements Hana Financial Group's logo color. Many praise the company for its impeccable rebranding, seamlessly aligning its new image with G-Dragon as its ambassador.
Fans and netizens commented:
"His sharp jawline is back."
"His visuals are so crazy."
"I love his mint hair."
"It's so cute how his hair matches the logo."
"G-Dragon is so cute."
"GD is really impressive. He even became the model for Hana Bank lol."
"I really love GD. He's so cute."
"I love seeing GD's face in my neighborhood now lol."
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