Actor Ji Chang Wook has been selected as the new face of 'TERRA', the representative beer of South Korean distiller HITEJINRO.
Since its official launch in 2019, 'TERRA' has partnered with actor Gong Yoo to endorse its refreshing taste. Now, for the first time ever since the brand's launch, 'TERRA' has replaced Gong Yoo with a new face, Ji Chang Wook.
The actor is expected to star in a series of new campaigns titled 'TERRA Jump Up 2025!' throughout the year. In fact, in light of its 6th anniversary, 'TERRA' is considering various new marketing tactics, such as partnering with multiple endorsement models and launching collaborations.
You can watch Ji Chang Wook's new TV CF for 'TERRA', below.
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