'Squid Game Season 2' premieres today (December 26, KST) on Netflix, following massive global fan events that have heightened anticipation around the world.
Beginning in October at the 'Lucca Comics & Games Festival' in Italy, fan events were held in 11 countries across Asia, Europe, the Americas, and South America. These events featured races, maze games, and DJ performances, along with Korean food and cultural showcases, offering fans an immersive experience beyond the series. Notably, in Paris’s Champs-Élysées, 909 participants played the 'Red Light, Green Light' game, while in Amsterdam, fans navigated a specially designed maze replicating the series’ iconic settings.
In Los Angeles, a symbolic 4.56K race took place, drawing attention for its reference to the series’ signature number. In São Paulo, Brazil, a 6K race brought fans together, while Warsaw, Poland hosted the 'Squid Game Arena,' where fans participated in iconic games like dalgona, tug-of-war, and marbles.
In South Korea, the Dongdaemun Design Plaza(DDP) hosted a world premiere event, while pop-up stores at Shinsegae Department Store’s Gangnam and Centum City locations offered fans an up-close experience with large-scale 'Younghee' figures, photo booths, and replicas of the contestants’ dormitory from the series. The Gwanghwamun Square exhibition showcased 'Younghee' structures and sculptures as part of the Seoul Winter Festival, making it a hotspot for visitors. Additionally, media façades at Myeongdong Shinsegae Department Store and Samsung Station K-POP Square enhanced the festive atmosphere, celebrating the return of the series.
These events and Netflix’s social media campaigns have garnered over 2.15 billion impressions, reflecting the series’ overwhelming global popularity. As 'Squid Game Season 2' premieres today, it promises to capture the hearts of fans worldwide once again, igniting a new wave of enthusiasm.
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