On November 15, it was reported that all 11 members of The Boyz have signed with a new label to continue their group activities.
The Boyz debuted with IST Entertainment in 2017, but have decided to part ways after their seven-year exclusive contract comes to an end in December. As the group moves to a new company, reports revealed the group and IST Entertainment are currently discussing matters regarding the group's trademark.
Following the latest report, Korean netizens discovered that the name 'The New Boyz' has been registered as a trademark, sparking speculation that The Boyz may be planning a rebrand.
Korean netizens have gathered in a popular online community and shared their opinions on the new name as they are certain The Boyz were not able to secure the trademark rights to their name.
Korean netizens commented:
"I guess they didn't get the name."
"Companies don't usually give the name."
"Of course, they won't give them the rights. The company spent money and invested to create the brand."
"The New Boyz..."
"It's The New Boyz?"
"I guess it's similar. It's okay."
"They should've gone with TBZ."
"They registered TNBZ too."
"At least they continue activities as a group."
"I think the new name is fine."
"I think they registered the new name just in case the company doesn't grant them the rights."
"I honestly think 'The New Boyz' sounds funny."
"I don't think they finalized this issue, but they just registered a new name just in case."
"I think it's fine. The new name isn't as weird."
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