aespa tops July girl group brand reputation rankings

Aespa has proven their popularity by ranking first in the July girl group brand reputation rankings.

According to data analyzed by the Korea Corporate Reputation Research Institute, which measured brand big data of 60,356,202 pieces from June 14 to July 14, 2024, Aespa secured the top spot. 

They were followed by IVE, TWICE, LE SSERAFIM, and (G)I-DLE.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, 

“In the link analysis of the Aespa brand, terms such as 'addicted,' 'sing along,' and 'record' were prominent, while in the keyword analysis, 'Supernova,' 'MY,' and 'concert' stood out. The positive-negative ratio analysis of the brand showed a positive ratio of 91.38%.”