"No longer Nugu," KISS OF LIFE graduates from 'Nugu Promoter' after they hit high sales with their latest comeback album

KISS OF LIFE has finally graduated from 'Nugu Promoter,' a social media account that shares news about lesser-known idol groups. 

In Korean, "Nugu" directly translates to "Who?" Yet, in the international K-pop scene, this term has adopted a unique connotation. It now signifies emerging or lesser-known artists who haven't yet achieved widespread recognition within the industry. Read more about Nugu here.

On April 3, Nugu Promoter announced that they will no longer share news on KISS OF LIFE because the girl group has broken new records on their first-day sales based on Hanteo Chart data.

On the first day of sales, the girls set a new personal record of 21,735 copies, which is nearly double the first-day sales for 'Born to be XX.'

KISS OF LIFE is a four-member group that debuted in 2023 through their EP 'Kiss of Life.' Promoting under S2 Entertainment, the girl group consists of members from various trainee backgrounds.

The news that KISS OF LIFE finally graduated from 'Nugu Promoter' was shared on a popular online community where K-netizens shared their joy and congratulated the group.

One Korean netizen explained, "So what is Nugu promoter? To explain, the word 'Nugu' means someone unknown. It's used very often by international K-pop fans and ('Nugu Promoter') has 98K followers."

Korean netizens commented, "Lol Nugu Promoter, that's funny," "It's so cute how fans said 'My girls finally graduated' lol," "That's beautiful," "The explanation about the word 'nugu' is well made," "The graduation hats are so hilarious," "I didn't know they had an account like that, lol," and, "Anyways, congrats to the girls."