ILLIT soars to top of April's girl group brand value ranking; less than one month since debut

The Korea Institute of Corporate Reputation has released brand value rankings of girl groups for the month of April!

According to the Korea Institute of Corporate Reputation's big data analysis for April, ILLIT took #1 for group brand value, managing such a feat only two weeks and six days after their debut. The girl group was followed by (G)I-DLE in second, then IVE in third.

Thanks to their debut buzz, ILLIT enjoyed brand value index of 3,347,912.

Charting in second is (G)I-DLE with an index of 3,072,509, holding on strong to #2 despite a 20.62% decrease from last month.

In third place is IVE with 2,644,317, rising three positions on the chart despite a 1.22% decrease when compared to last month's reputation data.

The big data analysis showed terms that were most commonly linked with ILLIT this month were "record-setting," "bold," and "honest." On the other hand, the keyword analysis of the group sees "Magnetic," "Billboard," and "Spotify,” as the most commonly searched terms.

The top 30 are ranked as follows:

1. ILLIT
2. (G)I-DLE
3. IVE

4. BLACKPINK

5. BABYMONSTER

6. TWICE

7. NewJeans

8. Red Velvet

9. Oh My Girl

10. Girls' Generation

11. KISS OF LIFE

12. LE SSERAFIM

13. aespa

14. Apink

15. NMIXX

16. WJSN (Cosmic Girls)

17. ITZY

18. woo!ah!

19. STAYC

20. Girl's Day

21. fromis_9

22. Dreamcatcher

23. H1-KEY

24. tripleS

25. April

26. ALICE
27. Nature

28. MAMAMOO

29. LOONA

30. cignature