According to the Korea Brand Reputation Research Institute, the top 3 individual female K-Pop idols in terms of brand value ranking for this month are Girls' Generation's Taeyeon, BLACKPINK's Jennie, and LE SSERAFIM's Kazuha.
From February 17 through March 17, the Institute analyzed big data of 655 female K-Pop idols in areas including consumer participation, media activity, communication, and community activity.
The analysis results showed that Taeyeon was the #1 ranking female K-Pop idol for the month of March, earning a score of 3,044,758 points in total. BLACKPINK's Jennie came in second place with a score of 2,900,335 points, and LE SSERAFIM's Kazuha came in third place with 1,890,452 points. This is Taeyeon's second consecutive month in the #1 position.
The big data analysis showed terms that were most commonly linked with Taeyeon were “hot," "lovely," and "long run." On the other hand, the keyword analysis of the member sees “To. X,” "믿듣 Taeng (a Korean slang meaning Taeyeon's music is consistently worth listening to)," and "music queen" as the most commonly searched terms.
Here are the top 30 rankings for this month:
1. Girls' Generaton's Taeyeon
2. BLACKPINK's Jennie
3. LE SSERAIM's Kazuha
4. NewJeans' Hanni
5. BLACKPINK's Jisoo
6. BLACKPINK's Rosé
7. BLACKPINK's Lisa
8. aespa's Winter
9. IVE's Yujin
10. Red Velvet's Seulgi
11. NewJeans' Minji
12. Red Velvet's Wendy
13. NewJeans' Haerin
14. Red Velvet's Joy
15. LE SSERAFIM's Chaewon
16. TWICE's Mina
17. LE SSERAFIM's Eunchae
18. (G)I-DLE's Miyeon
19. Red Velvet's Irene
20. Oh My Girl's Mimi
21. Girls' Generation's YoonA
22. TWICE's Jihyo
23. Girls' Generation's Seohyun
24. Oh My Girl's YooA
25. IVE's Wonyoung
26. TWICE's Sana
27. IVE's Gaeul
28. LE SSERAFIM's Yunjin
29. TWICE's Jeongyeon
30. NewJeans' Danielle
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