According to the Korea Brand Reputation Research Institute, the top 3 individual female K-Pop idols in terms of brand value ranking for this month are Girls' Generation's Taeyeon, BLACKPINK's Jennie, and LE SSERAFIM's Kazuha.

From February 17 through March 17, the Institute analyzed big data of 655 female K-Pop idols in areas including consumer participation, media activity, communication, and community activity.

The analysis results showed that Taeyeon was the #1 ranking female K-Pop idol for the month of March, earning a score of 3,044,758 points in total. BLACKPINK's Jennie came in second place with a score of 2,900,335 points, and LE SSERAFIM's Kazuha came in third place with 1,890,452 points. This is Taeyeon's second consecutive month in the #1 position.

The big data analysis showed terms that were most commonly linked with Taeyeon were “hot," "lovely," and "long run." On the other hand, the keyword analysis of the member sees “To. X,” "믿듣 Taeng (a Korean slang meaning Taeyeon's music is consistently worth listening to)," and "music queen" as the most commonly searched terms.

Here are the top 30 rankings for this month:

1. Girls' Generaton's Taeyeon

2. BLACKPINK's Jennie

3. LE SSERAIM's Kazuha

4. NewJeans' Hanni

5. BLACKPINK's Jisoo

6. BLACKPINK's Rosé

7. BLACKPINK's Lisa

8. aespa's Winter

9. IVE's Yujin

10. Red Velvet's Seulgi

11. NewJeans' Minji

12. Red Velvet's Wendy

13. NewJeans' Haerin

14. Red Velvet's Joy

15. LE SSERAFIM's Chaewon

16. TWICE's Mina

17. LE SSERAFIM's Eunchae

18. (G)I-DLE's Miyeon

19. Red Velvet's Irene

20. Oh My Girl's Mimi

21. Girls' Generation's YoonA

22. TWICE's Jihyo

23. Girls' Generation's Seohyun

24. Oh My Girl's YooA

25. IVE's Wonyoung

26. TWICE's Sana

27. IVE's Gaeul

28. LE SSERAFIM's Yunjin

29. TWICE's Jeongyeon

30. NewJeans' Danielle