The Korea Brand Reputation Research Institute has revealed brand value rankings of actors and actresses across various media forms including dramas, films, and steaming service contents for the month of March, based on big data analysis.

From February 29 through March 30, the Institute analyzed big data of 100 actors and actresses in areas including consumer participation, community activity, media activity, and communication.

According to the Institute's analysis, the #1 actor/actress for the month of March in terms of brand value rankings was Cha Eun Woo, earning 7,583,893 points in total. Actor Kim Soo Hyun followed behind in 2nd place with 6,908,843 points, while actor Choi Min Shik came in third place for March of 2024 with 6,475,800 points.

Here are the top 30 actors/actresses in terms of brand value rankings across various media forms including TV dramas, films, and streaming service contents: Cha Eun Woo, Kim Soo Hyun, Choi Min Shik, Kim Go Eun, Jang Da Ah, Choi Sung Eun, Park Ji Hyun, Son Suk Goo, Kim Ji Won, Kim Ji Yeon, Shin Seul Gi, Kim Nam Joo, Lee Do Hyun, Ryu Da In, Go Yoon Jung, Kang Na Eon, Park Shin Hye, Song Joong Ki, Park Hyungsik, Gong Yoo, Song Ha Yoon, Lee Joo Bin, Won Mi Kyung, Na In Woo, Lee Seo Jin, Ahn Bo Hyun, Yoo Hae Jin, Lee Byung Hun, Ma Dong Suk, and Lim Siwan.