In light of the recent admission of her relationship with actor Ryu Jun Yeol and the ensuing rumors of a 'transit relationship', Han So Hee has found her contracts as an advertising model terminated.

According to Lotte Chilsung, Han So Hee's contract for the brand 'Chum Churum' concluded in early March and was not renewed after its one-year term. Lotte Chilsung representatives stated, "Following the expiration of her contract, no renewal was pursued," and added that her replacement for the role has yet to be determined.

While Han So Hee did not have a say in the expiration of her contracts, industry observers are intrigued by Lotte Chilsung's swift move preceding the speculation. This marks the first instance in eight years that the advertising model for 'Chum Churum' has changed within a year.

Similarly, NH Bank has reportedly decided not to renew their contract with Han So Hee as well, with plans to scout a new model and commence promotional activities in the near future. Han So Hee had been associated with NH Bank as a model since 2021, concluding her tenure earlier this month.

Additionally, the comment section for her advertisement video on the used car trading platform, Hey Dealer, has been closed amid criticism stemming from the recent relationship controversy.

In response to the backlash, Han So Hee declared her intention to take legal action against malicious comments on March 18 KST.