Singer Lee Hyori has surpassed her colleague, Yoo Jae Suk, in brand value rankings for variety entertainers for the month of February.

From January 3 through February 3, 2024, the Korea Brand Reputation Research Institute analyzed a total of 46,528,313 pieces of big data of 50 entertainment broadcasters, measuring consumer participation, media activity, community engagement, communication volume, and social media activity. Compared to January's entertainment broadcast brand big data, which totaled 45,356,133, this marked a 2.58% increase.

According to the Institute's analysis results, Lee Hyori earned 2,832,460 points this month, besting Yoo Jae Suk who earned 2,819,107 points. Singer/entertainer Tak Jae Hoon came in third place this month, earning 2,324,133 points total. 

Here are the top 30 variety entertainers in terms of brand value rankings for February: Lee Hyori, Yoo Jae Suk, Tak Jae Hoon, Shin Dong Yup, Jo Se Ho, Kim Jong Kook, Jun Hyun Moo, Park Myung Soo, Kim Sook, Seo Jang Hoon, Ahn Jung Hwan, Park Na Rae, Lee Kyung Kyu, Kim Jong Min, Kim Jun Ho, Kim Gu Ra, HaHa, Kim Heechul, Jang Do Yeon, Kim Sung Joo, Song Ji Hyo, Lee Ji Hye, Kang Ho Dong, Yoon Jong Shin, Yang Se Hyung, Lee Soo Geun, Cha Tae Hyun, Jung Hyung Don, Kim Shin Young, and Hong Hyun Hee.