On January 31, it was officially announced that Jessi had parted ways with Jay Park's label MORE VISION just 9 months after joining the label.

In April 2023, Jessi signed with Jay Park's label MORE VISION. However, there were reports of a contract termination around December 2023, but both Jessi and Jay Park denied them at the time.

After it had been made official that Jessi had parted ways with MORE VISION under mutual agreement, there was curiosity about whether Jessi would venture into establishing her own label or join Antenna.

Then on January 31, Jessi took to her social media with a post that suggests that she's gearing up to launch her own label.

Jessi posted a photo with the phrase "STAY TUNED" and added the caption, "The time is NOW!! 💖 #BOSSMAMA Follow @jessinotplayin for more adventures."

She also revealed a new social media page that had the description, "Welcome to Jessi’s world 🌎 NO negativity allowed ❌" in the profile.

Fans and netizens commented, "What's happening?" "If there are job applications….I'll apply doesn’t matter what I’m good with anything," "Is this the agency of our queen?! It's so exciting!" "When you hire people? I can do anything," "Let's go, Jessi," "I'm excited for her," "Jessi do everything you want to," and "We are ready for a new era... We believe in you!"