BLACKPINK's Jisoo becomes the new face of apparel brand Alo

The American athletic apparel retailer, Alo recently introduced their Spring 2024 collection, with the spotlight on none other than the beautiful Jisoo from BLACKPINK.

On January 17, Alo unveiled stunning pictorials of Jisoo, who was selected as its new brand ambassador. The L.A.-based activewear brand has been in discussion for the past few months and confirmed its partnership with Jisoo through the launch of the latest pictorial.

According to an exclusive report by Glossy, Alo EVP of Marketing and Creative, Summer Nacewicz stated that "Jisoo discovered Alo on her own" and "when she was in Los Angeles for the last U.S. stop of BLACKPINK’s 'Born Pink' tour in August 2023, the brand invited her to its HQ and gifted her products."

Summer Nacewicz told Glossy, "We never jump into partnerships without mutually figuring out whether it’s going to be a good fit and not super transactional. We never jump into partnerships without mutually figuring out whether it’s going to be a good fit and not super transactional."

Korean netizens love the latest photos of BLACKPINK's Jisoo and are praising the idol, "She's so gorgeous," "Oh wow, was Alo released in Korea?" "The Olive color outfit is so pretty," "Jisoo is so lovely," "Jisoo is just so beautiful," "She looks so good with the outfits. And she looks so healthy," "Why is she so pretty," "She's the most beautiful in the world," and "Wow, these photos are just so gorgeous."