BLACKPINK's Jennie has topped individual K-Pop idol brand value rankings for the month of December, followed by NewJeans' Minji, Girls' Generation's Taeyeon, and more. 

From November 30 through December 30, the Korea Brand Reputation Research Institute analyzed big data of individual K-Pop idols in areas including consumer participation, media activity, communication, community activity, etc. Brand value rankings examine the online engagement patterns of consumers by analyzing big data, producing important data such as brand perception, media interest, and consumer preferences. 

Based on the analysis results for December, BLACKPINK's Jennie earned the highest ranking for individual K-Pop idols in terms of brand value with a total of 4,031,041 points. NewJeans' Minji followed behind in second place with 3,862,250 points, while Girls' Generation's Taeyeon came in third place for this month with 3,597,268 points. Fourth place went to ASTRO member/actor Cha Eun Woo 2,966,706 points.

Here are the top 30 K-Pop idols in terms of brand value rankings for December, in order: BLACKPINK's Jennie, NewJeans' Minji, Girls' Generation's Taeyeon, ASTRO's Cha Eun Woo, BLACKPINK's Lisa, NewJeans' Hanni, BLACKPINK's Jisoo, BTS's Jungkook, BTS's Jimin, BTS's V, Ong Seong Wu, NewJeans' Haerin, Kang Daniel, Hwang Min Hyun, NewJeans' Danielle, aespa's Karina, BTS's Jin, aespa's Winter, NewJeans' Hyein, The Boyz's Eric, The Boyz's Juyeon, SHINee's Onew, Red Velvet's Joy, The Boyz's Sunwoo, BTS's SUGA, BTS's RM, SHINee's Minho, Red Velvet's Seulgi, BTS's j-hope, and LE SSERAFIM's Kazuha.