It looks like the newly revealed logo of EXO member D.O's very own one-man agency, Company SooSoo, is causing quite a discussion among K-Pop fans!

As confirmed by SM Entertainment in October, D.O's exclusive contract with his debut label will come to an end in November. Instead of renewing with SM, D.O has decided to try something new by setting up a one-man agency, co-founded by him and his close manager of many years, Nam Kyung Soo. Of course, the idol still intends on continuing his activities as a member of EXO through SME. 

Now, naturally, the name of D.O and CEO Nam Kyung Soo's company is... Company SooSoo.

And recently, Company SooSoo drew the attention of fans by launching its official SNS platforms and also by revealing its logo. 

Why were K-netizens so intrigued by this logo?

Some commented,

"Is [D.O] trying to start his own packaged food business?"

"You're right, it looks like they're gonna start selling single-serving porridge cups and bibimbap." 

"I bet they're eco-friendly."

"Maybe they're selling corn (oksusu) silk tea."

"I think he got way too invested in his farmer persona from 'Soy Bean, Red Bean'." 

"He should have named his company 'Christian D.O'."

"It reminds me of a farmed produce product brand."

"He isn't actually trying to become a produce farmer, is he?"

"It's time to put that Korean cuisine license to use!"

What do you think of Company SooSoo's new logo?