TV drama actor/actress brand value rankings for October

Which TV drama actors/actresses made the most headlines in the past month?

From September 12 through October 12, 2023, the Korea Brand Reputation Research Institute analyzed big data of 50 TV drama actors and actresses currently appearing in a broadcasting station and/or steaming platform series. Big data analysis takes into account a brand's value based on factors such as consumer participation, media activity, communication, community activity, etc, to determine statistics including brand image, media exposure, consumer engagement, and viral distribution. 

Based on the Institute's analysis results, the #1 drama actor/actress in terms of brand value ranking for the month of October was Han Ji Min of the recently aired JTBC drama 'Behind Your Touch'. The actress earned 2,259,904 brand points in total. Second place went to actress Lee Yoo Bi of SBS's 'The Escape of the Seven' with 2,126,121 points total, while Jo Bo Ah of the JTBC fantasy romance series 'Destined With You' took up third place with 1,728,737 points.

Here are the top 30 drama actors/actresses in terms of brand value rankings for October: Han Ji Min, Lee Yoo Bi, Jo Bo Ah, Lee Min Ki, Hwang Jung Eum, Lee Yoo Mi, Yoon Kye Sang, Rowoon, Kim So Hyun, Lee Sang Yup, Ryeo Woon, Hwang Min Hyun, Lee Jun Ki, Uhm Ki Joon, YEE, Ha Joon, Yuna, Park Sung Hoon, Lee Joon, Shin Se Kyung, Yura, Suho, Kim Jung Eun, Choi Hyun Wook, Jang Dong Geon, Seol In Ah, Shin Eun Kyung, Shin Eun Soo, Ong Seong Wu, and Kim So Hye.