Jay Park has been selected as the new brand ambassador for JBL.

The news was announced on July 17 KST, with Jay Park commenting on the new partnership with "I think JBL is a great brand that is classic yet evolves with the times. As a brand ambassador, I look forward to a journey with JBL, which is at the center of the music world as well as the world's most iconic artists."

Meanwhile, JBL is a global audio equipment brand known for manufacturing quality audio systems for both home and professional use. Other brand ambassadors for the company include prominent figures in music, sports, e-sports, and more, including DJs Martin Garrix and Tigerlily.