Although, the girl group MAMAMOO returned strong with their 12th mini album "MIC:ON" and title track "ILLELLA" on the 11th of October. Many fans are worried about the company's limited promotion of the group's activities for the comeback. One of the most notable things is the lack of uploads to MAMAMOO's official TikTok and Instagram reels for the "ILLELLA challenge," which are only posted on the group's YouTube channel.

Many fans were quick to point out that the group's TikTok has not been updated since Moonbyul's last comeback challenge with C.I.T.T, and the Instagram account only has one reel updated in regard to a behind-the-scenes video. What angered fans even further is that kmoomoos (Korean moomoos) attending the fan sign offline events for the album promotions raised this issue, and the group's leader, Solar, can be seen asking the technical team to add the "ILLELLA challenges" to both Instagram and TikTok, not just Youtube shorts.

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However, since the request was made and filmed by Korean fans, as well as requested by MAMAMOO Solar herself, no content has been posted to the group's Tiktok or Instagram reels regarding the dance challenge. Leaving many fans even more angry after Mnet uploaded the "ILLELLA" challenge from their dance relay, it blew up, gaining over 2 million views and becoming one of the most-viewed TikToks on the account for the past weeks.

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Needless to say, the issues in regard to the lack of promotion of the challenge on two big social media platforms for the challenge, issues with album stock availability on the release date for Ktown4u, as well as the failure to even retweet the groups starring in the Netflix music documentary "Take1" on its release on the 14th of October. 

This is raising serious concern among fans in regard mismanagement of the group behind the scenes. Many fans are already talking about possible boycott and hashtag trending events for the fandom to undertake if RBW does not start to at least upload to the groups Tiktok and Instagram reels soon and/or release a statement in regard to any issues about why this is not possible to reassure fans that the group members and the fans concerts are being heard.