HYBE's stock prices have been on a decline with not much sign of life for much of this year, but now, things are trending up.

The stock price of HYBE surged 15.67% in the past month. HYBE's increase was more significant than other entertainment-related stocks, such as JYP Entertainment (14.14%) and SM Entertainment (12.19%). 

HYBE achieved an all-time high in revenue in the second quarter adding momentum to the upward trend. According to the announcement on the previous day, sales in the second quarter were 512.2 billion KRW (~392 million USD), an increase of 83.8% compared to the same period of the previous year, and operating profit increased 215.3% to 88.3 billion KRW (~68 million USD).

It is interpreted that BTS and Seventeen's concert sales and strong album sales led to an increase in stock prices. Ahn Jin Ah, a researcher at eBest Investment & Securities, said, "Direct participation-type sales more than doubled compared to the previous quarter due to major artist album sales and offline performances, leading to good results. The proportion was 34%, and the increase in sales of merchandise and goods following the resumption of offline concerts drove up the indirect sales.” 

Additionally, the recently released rookie groups are also showing high album sales and is expected to be a catalyst to the continuing increase. Nam Hyo Jin, a researcher at SK Securities, said, "Seventeen and TXT sold more than 1 million copies per album release, and recently debuted LE SSERAFIM and NewJeans recorded the largest Initial first-week sales for girl groups in history, raising expectations for future releases. It is positive that they are increasing their lineup according to the multi-label operation and lowering their dependence on a single artist."