Back in December of 2021, Jimin made a trip to Jeju Island during his vacation, and it created a huge commotion on the internet. As he posted pictures of the different places, he visited during his stay on the island, the photos on his Instagram account each attracted over 10 million likes from fans worldwide in no time. Soon after, guests started flocking the said locations in large numbers, retracing Jimin's footsteps, with some key hot spots being PODO Museum, Nuwemaru street, and Snoopy gardens, among other places. Some fans who visited the Island because of Jimin have documented all the locations as shown below. 

In effect, there was a big boost to Jeju's local economy, which had been ailing because of the Covid-19 pandemic. The local businesses became vibrant immediately as more and more tourists visited the island, prompting special events organized by the local authorities to make fans' visits to the island more meaningful. For example, there was the creation of a 'Jimin photo booth' on Nuwemaru street, where he visited as well as the creation of a photo event that would see winners receiving prizes. Lots of media outlets in South Korea and internationally reported on Jimin's unbelievable impact, and he received lots of praise from everyone, including the Jeju Tourism Organization, which acknowledged the impact of his visit to the Island.

In fact, Jimin's impact on the Island was so big that the city's brand reputation shot up to 2nd place for the month of January following his visit. Everyone in the country was talking of Jeju and visiting the Island to have a good time, thanks to Jimin.

K-media recently published an article specifically reporting on the impact of Jimin's visit to the Jeju Museum of Art. The article states that there have been over 9,000 visitors to the museum after Jimin's visit and credits the huge traffic flow to Jimin. It further says that the museum is still receiving visitors even in this new year, even though Jimin's visit was last year. Below is a recount of the article content.

Jimin is known as the ultimate 'brand king' owing to his ability to attract many people to a specific business just by being associated with it, whether he endorses the brand or not. The widespread fan support that he has attracted over the years and that continues to grow makes him a valuable partner for any brand. He is a big name now in South Korea's tourism, and different cities aside from Jeju, have acknowledged his unrefuted impact on local tourism., including Busan and Seoul. He is a national treasure of South Korea for the much he contributes to the country's economy, not just in tourism but also in the promotion of the country's culture and foods globally. This is why South Korea greatly loves, adores, and supports Jimin.