K-Pop boy group brand value rankings for July: BTS, Seventeen, NCT, & ASTRO

According to the Korea Institute of Corporate Reputation on July 9, the top 4 K-Pop boy groups in terms of brand value rankings for the month of July are BTS, Seventeen, NCT, and ASTRO.

From June 9 through July 9, the Institute analyzed big data of numerous K-Pop boy groups in areas ranging from consumer participation, to media activity, communication, community activity, etc. 

First, BTS came out on top for the month of July with a total of 5,786,587 points. Seventeen followed behind in 2nd place with 3,911,076 points, while NCT earned a total of 2,326,899 points in 3rd place, and ASTRO took up 4th with 1,778,666 points total. 

Here are the top 30 K-Pop boy groups in terms of brand value rankings for July, in order: BTS, Seventeen, NCT, ASTRO, MONSTA X, The Boyz, Big Bang, EXO, WINNER, BTOB, Stray Kids, ENHYPEN, TOMORROW x TOGETHER, INFINITE, Super Junior, Shinhwa, SHINee, Wanna One, TREASURE, P Nation, GOT7, 2PM, NU'EST, Golden Child, Pentagon, VIXX, SF9, Highlight, ATEEZ, and TVXQ.